KitchenAid: In-Store Marketing Product Launch

With the launch of a new fridge, we were tasked with finding a way to keep shoppers engaged and informed of new features that would not only help with prep work, but entertaining. Inspired by the TikTok trend of Fridge Goals and organization, we envisioned a fridge with colorful, life-size (and 3D) food imagery to help buyers see how dinner party planning could come to life.